Who We Are
WDDI is a 501(c)(3) non profit Virginia Main Street Organization dedicated to the economic and cultural revitalization of downtown Waynesboro. WDDI follows the Main Street Four Point Approach.
2009 Board of Directors
Len Poulin
LBP Enterprises, Inc. |
President
Economic Restructuring Committee |
Eileen O'Rourke
River City Art & Wine Emporium |
Vice President
Promotions Committee Chair |
Tom Carlsson
Waynesboro Redevelopment & Housing Authority |
Secretary
Design Committee |
| John Fersner |
Treasurer
Organization Committee Chair |
| DuBose Egleston |
Member At Large
Design Committee
Economic Restructuring Committee |
Mary Froehlich
Stone Soup Books & Cafe |
Economic Restructuring Committee Chair |
Terry Short, Jr.
District Planner - VDOT |
Member at Large |
George Dygert
Dygert, Wright, Hobbs & Heilberg |
Member at Large |
staff
| Kimberly Watters |
Executive Director |
| Rick Moyer |
Events Coordinator |
main street four point approach
Organization involves getting everyone working toward the same goal and assembling the appropriate human and financial resources to implement a Main Street revitalization program. A governing board and standing committees make up the fundamental organizational structure of the volunteer-driven program. Volunteers are coordinated and supported by a paid program director as well. This structure not only divides the workload and clearly delineates responsibilities, but also builds consensus and cooperation among the various stakeholders.
Promotion sells a positive image of the commercial district and encourages consumers and investors to live, work, shop, play and invest in the Main Street district. By marketing a district's unique characteristics to residents, investors, business owners, and visitors, an effective promotional strategy forges a positive image through advertising, retail promotional activity, special events, and marketing campaigns carried out by local volunteers. These activities improve consumer and investor confidence in the district and encourage commercial activity and investment in the area.
Design means getting Main Street into top physical shape. Capitalizing on its best assets — such as historic buildings and pedestrian-oriented streets — is just part of the story. An inviting atmosphere, created through attractive window displays, parking areas, building improvements, street furniture, signs, sidewalks, street lights, and landscaping, conveys a positive visual message about the commercial district and what it has to offer. Design activities also include instilling good maintenance practices in the commercial district, enhancing the physical appearance of the commercial district by rehabilitating historic buildings, encouraging appropriate new construction, developing sensitive design management systems, and long-term planning.
Economic Restructuring strengthens a community's existing economic assets while expanding and diversifying its economic base. The Main Street program helps sharpen the competitiveness of existing business owners and recruits compatible new businesses and new economic uses to build a commercial district that responds to today's consumers' needs. Converting unused or underused commercial space into economically productive property also helps boost the profitability of the district.
Coincidentally, the four points of the Main Street approach correspond with the four forces of real estate value, which are social, political, physical, and economic.
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